Yet no one has earned as much attention - or revenue - for re-recording their songs as Swift. Why Did Taylor Swift’s ‘Speak Now’ Re-Recording Become Her Best-Performing ‘Taylor’s… “Our thinking was, if we do these now, they’ll be around as long as the originals, and whenever the opportunity arises, we can say, ‘Look, we’ll give you this,’ and we can undercut what whoever owns our masters are asking for,” Squeeze‘s Glenn Tilbrook told Billboard in 2019, nine years after the band put out its re-recorded greatest-hits album Spot the Difference. And many of the classic pop and rock stars who have licensed new versions of their best-known songs to movies, TV shows and commercials to keep all the royalty money over the years.Īrtists re-record old hits for several different reasons: Movie and TV productions can pay them rather than their original record labels when licensing songs they can update the tracks to sound more modern, with newer technology they can revisit older recordings that were never properly available digitally due to contract disputes, as JoJo did or, as with Swift, they’re having a dispute with the original label and prefer to put master recordings solely under their own control. Long before Taylor Swift decided to re-record all her original songs, including the “Taylor’s Version” of 2010’s Speak Now which was released last week, Frank Sinatra did the same thing.
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